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A Sign of the Times

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Route66_sign_1.jpgWe learn to keep our eyes on the road in drivers’ education class. This of course, is not meant to be taken literally. Safe drivers must also monitor traffic control devices, like signs and flashing lights. Failure to obey signs that say Stop, Yield and Merge can lead to accidents and citations.

Other signs along the side of the road are purely informational. We can ignore them completely and suffer no consequences. We may also disregard billboards because they serve a purely commercial purpose.

Since I ignore the Exit 21 sign when I drive by it every day on the freeway, I wouldn’t care if that sign had other information that I could also ignore. Of course the sign would still need to clearly identify Exit 21 for anyone looking to leave the freeway at that point. But if companies could buy advertising space on road signs, it would give them a new opportunity to reach potential customers. Exit 21: Did you know that the new McTasty McSalad has only 21 calories?

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Posted in Funding Public Programs on August 30th, 2007

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